Amazon is turning the heat on its arch rival Walmart-Flipkart combine by integrating the Indian operations more tightly with its American headquarters for the upcoming Prime Day sale — its global flagship 30-hours sale event — when all Amazon operations across countries offer massive discounts to its subscription-based Prime shoppers.
Four top sellers at Amazon India said the sale, planned between July 16 and 17, will offer never-seen-before discounts, clearly to win away customers from Flipkart and to get more Prime memberships. It is expecting almost a month’s revenue in those 30 hours, said the sellers.
Amazon Prime Day – 16 Jully 2018
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